PRAXISÂ CRAFT
Established in 2020 and based in the vibrant city of Los Angeles, Ca, our production company seamlessly blends the worlds of live events, captivating performances, and cutting-edge digital media. With a passionate team of visionaries at the helm, we are dedicated to creating unforgettable experiences that engage and inspire audiences across various platforms. From immersive live shows that transport viewers into extraordinary realms, to captivating digital content that pushes the boundaries of storytelling, praxis craft is at the forefront of innovation in the entertainment industry. With a deep understanding of audience engagement and a commitment to excellence, we strive to bring imagination to life, leaving a lasting impact on all who encounter our awe-inspiring productions.
ABOUT US
FOUNDERS
ANIELA COVELESKI
Aniela Coveleski, an exceptional interdisciplinary artist hailing from Los Angeles, proudly assumes the role of Artistic Director. With a rich background and a penchant for curating unforgettable live experiences, Aniela’s journey began at the prestigious School of Visual Arts. Her artistic prowess soon led her to the captivating realm of retail visuals and branded event production in the vibrant New York Fashion World. Throughout her career, she has seamlessly woven her creative magic across projects of varying scales, both in the bustling streets of NYC and the artistic hub of Los Angeles. Collaborating with esteemed groups and theaters such as Piehole, Triple Canopy, House of Yes, Arts in Bushwick, The City Reliquary, Under St. Marks, Dynasty Typewriter, and many more, Aniela Coveleski’s visionary touch has left an indelible mark on the arts and culture scene. As Artistic Director, she fearlessly leads the charge in crafting immersive and transformative experiences that push boundaries and captivate audiences from all walks of life.
BILL WATSON
Bill Watson, the visionary Creative Director at Praxis Craft, brings a wealth of experience and a trailblazing spirit to the forefront of our production company. Originally hailing from Denver, Bill embarked on his journey to Los Angeles in 2003, following his studies at the Colorado Film School. Since then, he has carved an impressive path in the industry, showcasing his talents as a versatile story producer, director, editor, and writer on numerous reality shows for NBC/Universal, ABC/Disney, Viacom and more. Notable credits in his portfolio include Tori & Dean: In Love, Misfit Garage, Street Outlaws, and My Antonio. Bill’s favorite projects are the 2006 Latin America travelog VacACIon that explored the contemporary culture of Latin America.
Continuing to push creative boundaries, Bill’s remarkable career took him to WordTheatre, a small international non-profit theater, where he held the position of Director of Media and Marketing. During his tenure, he boosted attendance by 70%, selling out Los Angeles’ famed Ford Amphitheater. While there he directed the filming of captivating live events, directing the production of the enthralling documentaries In The Cosmos: Where We Come From, Where We Are, and Where We Are Going, and Witness: The John Edgar Wideman Experience. These projects featured an extraordinary ensemble cast, including luminaries such as Darren Criss, Joey King, Marla Gibbs, and many more. In 2017 Bill founded Plan P Live in Los Angeles and wrote and directed the Creature Feature Series to sold-out audiences before being shuttered by the 2020 pandemic. In 2020 to 2022 ,Bill offered his marketing skills to Linares PR+ where he created successful campaigns that launched numerous AR and VR projects in the US and internationally.
As the Creative Director at Praxis Craft, Bill harnesses his unrivaled expertise and bold artistic vision to lead our team in crafting unparalleled productions. With a finger on the pulse of innovation, he consistently inspires and captivates audiences through his remarkable storytelling and exceptional creative direction. Under Bill’s guidance, Praxis Craft is poised to redefine the boundaries of possibility in the realm of entertainment, bringing awe-inspiring experiences to life for audiences around the globe.
